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Journal of Cross-Cultural Psychology
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Technology and Cultural Convergence

A Limited Empirical Test

Frederick Fliegel

University of Illinois, Urbana

Andrew J. Sofranko

University of Illinois, Urbana

James D. Williams

University of Illinois, Urbana

Navin C. Sharma

University of Illinois, Urbana

Past research on individual modernity has concentrated on identification of the antecedents of more modern patterns of thinking, valuing, and behaving. The present study attempts to take a next step in this research tradition, to determine whether value modernization also implies cross-cultural value convergence. Data were obtained from samples at four levels of industry in each of three countries (Ghana, India, and Brazil) on 22 questions designed to assess modernity in values. Responses were submitted to a "points of view" and subsequent discriminant analysis. The findings provided no support for the convergence hypothesis. We did not find any greater cross-national similarity in values among workers in the more modern, capital-intensive technological settings than among workers in less modern, labor-intensive settings.

Journal of Cross-Cultural Psychology, Vol. 10, No. 1, 3-22 (1979)
DOI: 10.1177/0022022179101001
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