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Journal of Cross-Cultural Psychology
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What's this?

Acculturation and Perceived Family Decision-Making Input among Mexican American Wives

Thomas C. O'Guinn

University of Illinois At Urbana-Champaign

Giovanna Imperia

Loyola University, New Orleans

Elizabeth A. MacAdams

University of Illinois At Urbana-Champaign

This investigation assesses the perceived decision-making roles of Mexican American wives in the purchase of 10 different goods and services and their relation to the acculturation process. Acculturation was operationalized in three different ways. One employed role-relevant attitudinal measures; the others used reading language preference and television language preference. Perceived decision dominance was shown to be related to all three.

Journal of Cross-Cultural Psychology, Vol. 18, No. 1, 78-92 (1987)
DOI: 10.1177/0022002187018001009
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