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International Preferences in Selecting Mates
A Study of 37 Cultures
David M. Buss
Department of Psychology at the University of Michigan, Ann Arbor
Max Abbott
Alois Angleitner
Armen Asherian
Angela Biaggio
Angel Blanco-Villasenor
M. Bruchon-Schweitzer
Hai-Yuan Ch'U
Janusz Czapinski
Boele Deraad
Bo Ekehammar
Noha El Lohamy
Mario Fioravanti
James Georgas
Per Gjerde
Ruth Guttman
Fatima Hazan
Saburo Iwawaki
N. Janakiramaiah
Fatemeh Khosroshani
Shulamith Kreitler
Lance Lachenicht
Margaret Lee
Kadi Liik
Brian Little
Stanislaw Mika
Mariam Moadel-Shahid
Geraldine Moane
Maritza Montero
A. C. Mundy-Castle
Toomas Niit
Evaristo Nsenduluka
Ryszard Pienkowski
Anne-Maija Pirtila-Backman
Julio Ponce De Leon
Jacques Rousseau
Mark A. Runco
Marilyn P. Safir
Curtis Samuels
Rasyid Sanitioso
Robert Serpell
Nico Smid
Christopher Spencer
Meri Tadinac
Elka N. Todorova
Kari Troland
L. Van Den Brande
Guus Van Heck
L. Van Langenhove
Kuo-Shu Yang
This study sought to identify the effects of culture and sex on mate preferences using samples drawn world-wide. Thirty-seven samples were obtained from 33 countries located on six continents and five islands (N = 9,474). Hierarchical multiple regressions revealed strong effects of both culture and sex, moderated by specific mate characteristics. Chastity proved to be the mate characteristic on which cultures varied the most. The preference ordering of each sample was contrasted with an international complement. Each culture displayed a unique preference ordering, but there were some similarities among all cultures as reflected in a positive manifold of the cross-country correlation matrix. Multidimensional scaling of the cultures yielded a five dimensional solution, the first two of which were interpreted. The first dimension was interpreted as Traditional versus Modern, with China, India, Iran, and Nigeria anchoring one end and the Netherlands, Great Britain, Finland, and Sweden anchoring the other. The second dimension involved valuation of education, intelligence, and refinement. Consistent sex differences in value attached to eaming potential and physical attractiveness supported evolution-based hypotheses about the importance of resources and reproductive value in mates. Discussion emphasizes the importance of psychological mate preferences for scientific disciplines ranging from evolutionary biology to sociology.
Journal of Cross-Cultural Psychology, Vol. 21, No. 1,
5-47 (1990)
DOI: 10.1177/0022022190211001

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