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Self-Described Traits, Values, and Moods Associated with Individualism and Collectivism

Testing I-C Theory in an Individualistic (U.S.) and a Collectivistic (Philippine) Culture

Washington State University

A. Timothy Church

Washington State University

Marcia S. Katigbak

Washington State University

Jose Alberto S. Reyes

Washington State University

The authors tested individualism-collectivism (I-C) theory by comparing self-described traits, values, and moods of students in individualistic (U.S., n = 660) and collectivistic (Philippine, n = 656) cultures and in students within these cultures varying in individualism and collectivism. They also examined the cross-cultural generalizability of factor dimensions derived with Hui’s I-C measure. U.S. and Philippine students’ selfdescriptions of their personality traits, valued traits, general values, and moods generally differed in ways predicted by I-C theory. However, in comparing individualistic and collectivistic students within the two cultures, the U.S. results conformed more consistently to I-C theory than did the Philippine results. The cross-cultural comparability of the I-C factor dimensions was fair at best.

Journal of Cross-Cultural Psychology, Vol. 30, No. 4, 466-500 (1999)
DOI: 10.1177/0022022199030004005


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