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Journal of Cross-Cultural Psychology
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Physical Attractiveness Stereotyping in Cross-Cultural Perspective

Similarities and Differences between Americans and Taiwanese

David R. Shaffer

University of Georgia

Nicole Crepaz

University of Georgia

Chien-Ru Sun

Chung Yuan University

Dion, Pak, and Dion claim that physical attractiveness stereotyping (PAS) is weaker among people from collectivist societies, whereas Chen, Shaffer, and Wu and Wheeler and Kim argue that PAS is a strong phenomenon, the content of which varies across cultures. In a fully crossed, cross-cultural design, American and Taiwanese undergraduates made characterological inferences about attractive and unattractive American and Taiwanese stimulus persons. Consistent with the Chen et al. and Wheeler and Kim model, Taiwanese undergraduates actually showed as strong (or stronger) PAS of ethnic peers than did American undergraduates. Study 2 revealed that Taiwanese undergraduates who have most heartily embraced that society’s push toward modernization closely resemble Americans, limiting their PAS of ethnic peers to individualistic (but not communal) attributes. Discussions centered on whether the Westernized pattern of judgments displayed by highly modernized Taiwanese undergraduates implied that these individuals are losing their respect for collectivist values.

Journal of Cross-Cultural Psychology, Vol. 31, No. 5, 557-582 (2000)
DOI: 10.1177/0022022100031005002
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E. R. Thompson
Development and Validation of an Internationally Reliable Short-Form of the Positive and Negative Affect Schedule (PANAS)
Journal of Cross-Cultural Psychology, March 1, 2007; 38(2): 227 - 242.
[Abstract] [PDF]