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Cultural Orientations in the United States

(Re)Examining Differences among Ethnic Groups

University of Michigan, hecoon{at}noctrl.edu

Markus Kemmelmeier

University of Michigan, markusk{at}umich.edu

The authors investigate differences in individualism and collectivism between the four largest ethnic groups in the United States (African Americans, Asian Americans, Latino Americans, and European Americans). It has been asserted that U.S. minorities score higher in collectivism compared to European Americans, whereas European Americans score higher in individualism than minorities. The authors reexamined these assumptions using meta-analytic techniques with new data (total N = 1,510). Asian Americans and African Americans but not Latinos scored higher in collectivism than did European Americans. African Americans exhibited the highest levels of individualism. The authors discuss the cultural, historical, and social factors that should be taken into account to adequately characterize cultural orientation of socially constructed groups.

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