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Social Relationships and Sexism in the United States and Taiwan

University of Connecticut, United States, and National Chengchi University, Taiwan

Felicia Pratto

University of Connecticut, United States

Mei-Chih Li

National Chengchi University, Taiwan

This research examines the cultural origins of sexism and how it is enacted within cultures. The harmonious tenor of Taiwanese collectivism and the competitive individualism of American culture are hypothesized to afford benevolent sexism and hostile sexism, respectively. Whereas hostile sexism was expected to affect Americans' bias in favor of men more than benevolent sexism, benevolent sexism should affect Taiwanese bias favoring men more than hostile sexism. Deferential family norms and support for hierarchical intergroup relationships (social dominance orientation) were hypothesized to increase support of sexism in both cultures. Two studies within each culture confirmed the aforementioned hypotheses. The cultural roots of legitimizing ideologies and the cultural origins of different forms of sexism are discussed.

Key Words: social dominance orientation • deferential family norms • hostile sexism • benevolent sexism • cultural influence

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