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Journal of Cross-Cultural Psychology
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What's this?

Effectiveness of a Mexican Health Education Program in a Poverty-Stricken Rural Area of Guatemala

Iwin Leenen

Instituto Mexicano de Investigación de Familia y Población and Universidad Complutense de Madrid, iwin{at}imifap.org.mx

Martha Givaudan

Instituto Mexicano de Investigación de Familia y Población

Susan Pick

Instituto Mexicano de Investigación de Familia y Población and Universidad Nacional Autónoma de México

Tere Venguer

Instituto Mexicano de Investigación de Familia y Población

Judith Vera

Instituto Mexicano de Investigación de Familia y Población

Ype H. Poortinga

University of Tilburg and University of Leuven

In this article, the authors discuss the transfer to Guatemala of an integral health education program, originally developed for indigenous women in southern Mexico. The program was implemented with some 400 indigenous women in rural Guatemala living under dire poverty, and was carried out through a closely supervised cascade process in which specially trained local women conducted workshops to their fellow countrywomen. The program aimed at imparting knowledge as well as enabling changes in behavior with respect to everyday life issues, including nutrition, hygiene, sanitation, and sexual and reproductive health. Evaluation of the impact through questionnaires and direct observations showed significant increases in knowledge and actual behaviors.

Key Words: health education • health programs • agency • Guatemala • social desirability

Journal of Cross-Cultural Psychology, Vol. 39, No. 2, 198-214 (2008)
DOI: 10.1177/0022022107312588
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