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Journal of Cross-Cultural Psychology
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On Pancultural Self-Enhancement

Well-Adjusted Taiwanese Self-Enhance on Personally Valued Traits

Lowell Gaertner

University of Tennessee, gaertner{at}utk.edu

Constantine Sedikides

University of Southampton

Kirk Chang

University of Cumbria

Taiwanese participants made better-than-average judgments on collectivistic and individualistic traits, evaluated the personal importance of those traits, and completed measures of psychological adjustment (depression, perceived stress, subjective well-being, and satisfaction with life). Replicating findings from other East Asian samples, participants self-enhanced (i.e., regarded the self as superior to peers) more on collectivistic than individualistic attributes and assigned higher personal importance to the former than the latter. Moreover, better adjusted participants manifested a stronger tendency to self-enhance on personally important attributes. These data are consistent with the view that self-enhancement is a universal human motive that is expressed tactically and at odds with the assertion that self-enhancement is a uniquely Western phenomenon.

Key Words: self-enhancement • culture • self • mental health • motivation

This version was published on July 1, 2008

Journal of Cross-Cultural Psychology, Vol. 39, No. 4, 463-477 (2008)
DOI: 10.1177/0022022108318431
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