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Journal of Cross-Cultural Psychology
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Designing a Questionnaire for Polynesian and Pakeha Car Assembly Workers

Brian R. Flay

Northwestern University

Patrick E. Bull

Darling Downs Institute of Advanced Education, Australia

John Tamahori

Todd Motors Limited, Wellington, New Zealand

The development of a questionnaire for use in a manufacturing plant with four major cultural groups-New Zealanders of European origin, Maoris, Samoans, and Cook Islanders-is described. The problems encountered lead to practical suggestions about the nature of the questions asked, their response format, translation-retranslation problems, and administration of the questionnaire. The experience described shows that great care is needed when doing questionnaire work in the applied multicultural environment.

Journal of Cross-Cultural Psychology, Vol. 7, No. 2, 235-242 (1976)
DOI: 10.1177/002202217672010


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